Keys to Perfect Pricing #2

Don’t attempt to build in bargaining room when you set your list price. There’s a common belief amongst home sellers that all buyers will come in somewhat lower than the asking price. Therefore, they have to price their homes higher as sellers to work towards a negotiated price that is representative of market value. But in reality, bargaining room is often results in fewer showings and lower priced or no offers. This mentality often has the affect of causing a seller to overprice their home. Sellers don’t lose buyers as much in the negotiation phase as they do in the showing phase, because when you overprice your home, the buyers may not even see it, and if they don’t see it they won’t buy it.

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