Exposure – Is the Word Getting Out About Your Home?

Tracking the amount of interest you’re getting is more than counting how many buyers have visited your home. Today, most real estate agents can provide you with detailed information on:

• The number of agents that have hit your listing page
• The number of private party hits to your listing page
• The number of flyers removed from your listing box
• The number of showings or previews you home has received
• The places and frequency that your home has been advertised
• The number of phone calls to the office or hotline on your home

As with anything you attempt to sell, having “eyes” on your product is key. If your agent can demonstrate people know about your home, but it’s still not getting traffic or an offer(s), it probably is a pricing, not an exposure issue.